Instagram Reels

Revolutionizing the Instagram presence, I spearheaded the utilization of the powerful Reels feature. Joining the team, I transformed an underutilized resource into a dynamic storytelling tool. On the main account, I produced over 50 engaging reels, captivating our audience with visually stunning content. Through my video editing prowess, I breathed new life into our social media strategy, captivating viewers and fostering connection.

Links to the Instagram accounts I managed from April 2022 - June 2023

Founder Susan Gravely

VIETRI

VIETRI Outlet Store

As the memoir/cookbook "Italy on a Plate" by VIETRI founder, Susan Gravely, made its debut, I had the privilege of documenting her transformative book tour. Through engaging weekly video recaps, I shared captivating highlights, allowing our audience to join Susan on her extraordinary journey, immersing themselves in the essence of her literary and culinary exploration.

At the core of VIETRI brand's essence was a profound emphasis on the meticulous craftsmanship and artisanal nature of our hand-painted products. The captivating videos I skillfully edited, showcasing the artistic process, resonated deeply with our audience, sparking enthusiasm and garnering tremendous engagement across our social media platforms.

In sync with every new product unveiling, I crafted enticing lifestyle videos that breathed life into our latest offerings. Seamlessly blending visuals and narratives, these videos served as powerful promotional tools, captivating audiences and generating excitement around our innovative releases.

Short Documentary

A three group documentary project on a fellow college classmate. Coordinated all filmography components of the project, successfully filming subject interview and B-roll elements. Edited the raw footage in Adobe Premier to create a polished final product. After final review, the film was selected to be shown during a departmental screening.

Not Your Average College Student

A look inside a fellow classmate’s journey through college.